Law
Firm

Adtech

Born from the first advertising banner in the mid-90s, companies in the field of advertising technology (adtech) are an integral part of the global economy digital transformation. The distribution of both real goods, services and digital assets is currently associated with adtech.

In Belarus, adtech owes rapid growth to the Presidential Decree On Development of Digital Economy, which provided adtech companies with the opportunity to enter the Hi-Tech Park and to be benefited with tax incentives. And while before the Decree the industry in Belarus was represented mainly by the international companies’ development offices, local adtech players are also HTP residents now.

What we can help with:

  • Compliance assistance;
  • Interaction with advertisers, partner programs;
  • Agreements on the data collection, systematization, exchange and management, including contracts with DMPs (Data Management Platforms), SSPs (Supply-side platforms), DSPs (Demand-Side Platforms);
  • Agreements with bloggers/vloggers, influencers and media agencies;
  • Personal data issues.

Go to "Technology" for the advanced list of services

Projects:

Assisting the international group of companied Affise, a provider of solutions for creating and managing partner programs and advertising purchases, in entering the Belarusian market. Advising on the R&D center establishment and applying for a status of HTP resident, legal structuring of R&D center contractual relations within a group.

Advising the Belarusian R&D office of the international group Admitad that specializes in online advertising on applying a status of HTP resident, as well as contractual arrangements with webmasters and advertisers.

Advising Big Data Technologies on IP rights formalization within the team with a preliminary LDD of IP, drafting internal regulations and agreements on the trade secrets protection, advising on the formalization of relations with advertisers and partners, including Opera.

Assisting Zorka.Moby, a leading influencer and mobile marketing agency, in aplying for a status of HTP resident, advising on carrying out operations as an HTP resident company.

Alexander ChekanCEO of TUT.BY

Alexander Chekan
CEO of TUT.BY

The partners of A&P are always professional and responsive. I appreciate not only their superior quality of the services but also efforts they put into social initiatives including support of the startup ecosystem.

Mauno NurmDirector of Tikkurila

Mauno Nurm
Director of Tikkurila

The lawyers of the company demonstrated outstanding knowledge of all nuances of corporate law and experience of the incorporation of companies with foreign investments.

Sergey KostevichCEO of ASBISc

Sergey Kostevich
CEO at ASBISc

We have acquired a reliable partner and consultant in the face of the law firm “Aleinikov and Partners”. We recommend the company for cooperation to anyone who needs effective legal support for M&A deals. It should be noted with confidence that lawyers solve problems with high efficiency and in short time, and not afraid to take the challenges of non-standard clients' requests.

World Bank

Aleinikov&Partners Law Firm became the local consultant of the World Bank in the frame of the World Bank’s project on international technical assistance to Belarus aimed at harmonizing of the domestic legislation with respective EU Directives and international standards.

A&P advised Vizor Games in Investment Deal with World’s Top Mobile Game Developer Playrix

Aleinikov & Partners has been advised Visor Games, a leading Belarusian developer of multiplayer games for browser, social networks, and mobile platforms, in its investment deal with Playrix. The deal represents the first-ever investment of a top mobile game developer into a Belarus-born gamedev player, an HTP resident, with the intention to jointly develop the company on the basis of  “a strategic partnership”

China Merchants China-Belarus Commerce&Logistics Corporation CJSC

Aleinikov&Partners Law Firm provided legal support concerning incorporation of the joint venture company - China Merchants China-Belarus Commerce&Logistics Corporation CJSC.