Law
Firm

Adtech

Born from the first advertising banner in the mid-90s, companies in the field of advertising technology (adtech) are an integral part of the global economy digital transformation. The distribution of both real goods, services and digital assets is currently associated with adtech.

In Belarus, adtech owes rapid growth to the Presidential Decree On Development of Digital Economy, which provided adtech companies with the opportunity to enter the Hi-Tech Park and to be benefited with tax incentives. And while before the Decree the industry in Belarus was represented mainly by the international companies’ development offices, local adtech players are also HTP residents now.

What we can help with:

  • Compliance assistance;
  • Interaction with advertisers, partner programs;
  • Agreements on the data collection, systematization, exchange and management, including contracts with DMPs (Data Management Platforms), SSPs (Supply-side platforms), DSPs (Demand-Side Platforms);
  • Agreements with bloggers/vloggers, influencers and media agencies;
  • Personal data issues.

See an advanced list of services in Technology

Projects:

Assisting the international group of companied Affise, a provider of solutions for creating and managing partner programs and advertising purchases, in entering the Belarusian market. Advising on the R&D center establishment and applying for a status of HTP resident, legal structuring of R&D center contractual relations within a group.

Advising the Belarusian R&D office of the international group Admitad that specializes in online advertising on applying a status of HTP resident, as well as contractual arrangements with webmasters and advertisers.

Advising Big Data Technologies on IP rights formalization within the team with a preliminary LDD of IP, drafting internal regulations and agreements on the trade secrets protection, advising on the formalization of relations with advertisers and partners, including Opera.

Assisting Zorka.Moby, a leading influencer and mobile marketing agency, in aplying for a status of HTP resident, advising on carrying out operations as an HTP resident company.

More projects

Victoria DankoDirector of the Foreign Enterprise "McDonald's Restaurants"

Victoria Danko
Director of the Foreign Enterprise "McDonald's Restaurants"

We would like to thank «Aleinikov&Partners» law firm for the expertly rendered services on investment law.

Oleg RogovenkoFounder of Awem Games

Oleg Rogovenko
Founder of Awem Games

Aleinikov&Partners proved as the team of high-skilled and experienced professionals who can quickly come up with a decision on any legal matters concerning the activity of HTP's resident and growth IT company. Their best quality is the systematic approach to the solution of the assigned tasks. They are trying not only to solve the current issue but anticipate the result of the situation. Exceptional specialists moving the company forward. It's a real pleasure to cooperate with them.

Eduard GramovichDirector of British-American Tobacco Trading Company

Eduard Gramovich
Director of British-American Tobacco Trading Company

Profound legal knowledge and creative approach of the professionals working in «Aleinikov&Partners» law firm make them offer ingenious and accurate legal solutions even on the most complicated cases.

Aleinikov&Partners advised on Melesta Games – Wargaming deal

Aleinikov&Partners finalized the transaction between the law firm's Client, renown Belarusian mobile games developer Melesta Games and Wargaming, the developer of extremely popular World of Tanks. As a result of the last four months of hard work a strategic cooperation contract between two companies was signed.

China Merchants China-Belarus Commerce&Logistics Corporation CJSC

Aleinikov&Partners Law Firm provided legal support concerning incorporation of the joint venture company - China Merchants China-Belarus Commerce&Logistics Corporation CJSC.

~$200 mln project of Investment Fund of Qatar Armed Forces

Aleinikov&Partners is a legal counsel of "Falcon" Investment Fund of Qatar Armed Forces on a wide range of issues related to construction of multi-purpose hotel and sports complex in Minsk estimated at ~$200 mln