Law
Firm

Adtech

Born from the first advertising banner in the mid-90s, companies in the field of advertising technology (adtech) are an integral part of the global economy digital transformation. The distribution of both real goods, services and digital assets is currently associated with adtech.

In Belarus, adtech owes rapid growth to the Presidential Decree On Development of Digital Economy, which provided adtech companies with the opportunity to enter the Hi-Tech Park and to be benefited with tax incentives. And while before the Decree the industry in Belarus was represented mainly by the international companies’ development offices, local adtech players are also HTP residents now.

What we can help with:

  • Compliance assistance;
  • Interaction with advertisers, partner programs;
  • Agreements on the data collection, systematization, exchange and management, including contracts with DMPs (Data Management Platforms), SSPs (Supply-side platforms), DSPs (Demand-Side Platforms);
  • Agreements with bloggers/vloggers, influencers and media agencies;
  • Personal data issues.

See an advanced list of services in Technology

Projects

Affise
Assisting the international group of companied Affise, a provider of solutions for creating and managing partner programs and advertising purchases, in entering the Belarusian market. Advising on the R&D center establishment and applying for a status of HTP resident, legal structuring of R&D center contractual relations within a group.

Admitad
Advising the Belarusian R&D office of the international group Admitad that specializes in online advertising on applying a status of HTP resident, as well as contractual arrangements with webmasters and advertisers.

Big Data Technologies
Advising Big Data Technologies on IP rights formalization within the team with a preliminary LDD of IP, drafting internal regulations and agreements on the trade secrets protection, advising on the formalization of relations with advertisers and partners, including Opera.

Zorka.Moby
Assisting Zorka.Moby, a leading influencer and mobile marketing agency, in aplying for a status of HTP resident, advising on carrying out operations as an HTP resident company.

More projects

Marius VismantasSenior Financial Sector Specialist, Financial and Private Sector Development of East Asia & Pacific Region of the World Bank

Marius Vismantas
Senior Financial Sector Specialist, Financial and Private Sector Development of East Asia & Pacific Region of the World Bank

Lawyers of "Aleinikov&Partners" provided excellent and prompt assistance and advice throughout the assignment, by merging good international
practices of capital markets development with the Belarussian legal traditions. I can highly recommend “Aleinikov&Partners” to anyone looking for
solid and professional legal advice in Belarus.

Sergey BruiCo-Founder of Vizor Games

Sergey Bruy
Co-Founder of Vizor Games

Vizor team would like to express its gratitude to the law firm Aleinikov&Partners for legal support of Vizor Interactive projects. It is quite difficult to find lawyers with an excellent understanding of technologies. Lawyers of "Aleinikov and Partners" are those with whom you can speak the same language. Taking into account the timesaving you can achieve with that, such quality cannot be overemphasized. The law firm "Aleinikov and Partners" can be recommended to IT businesses, which need a modern, flexible and professional team.

Mikhail FedotovBoard Member of RVC

Mikhail Fedotov
Board Member of RVC

Aleinikov&Partners Law Firm supported InfraFund RVC on its investment in Belarusian startup Rocketdata.io. The firm’s team proved to be knowledgeable experts in corporate law issues. We are truly thankful to them for always being deep involved in the process and working in a very professional manner - that is what helped us achieve strong result. We also should notice that hard work which Aleinikov&Partners did on implementation in the Belarusian legislation of venture capital financing tools to make deals of this kind possible to be structured under local laws.

A&P advised Vizor Games in Investment Deal with World’s Top Mobile Game Developer Playrix

Aleinikov & Partners has been advised Visor Games, a leading Belarusian developer of multiplayer games for browser, social networks, and mobile platforms, in its investment deal with Playrix. The deal represents the first-ever investment of a top mobile game developer into a Belarus-born gamedev player, an HTP resident, with the intention to jointly develop the company on the basis of  “a strategic partnership”

Advocate Denis Aleinikov defends Blitz Team in dispute with Wargaming

Denis Aleinikov took the lead on legal defence of Blitz Team in a dispute with Wargaming, publisher and developer of the world-famous game World of Tanks. Five lawsuits have been brought to the Supreme Court of the Republic of Belarus against Blitz Team employees (former employees of Wargaming’s Minsk office) being sued for US$1.69 million altogether for violating Wargaming's exclusive rights while working on the Open Source project

Denis Aleinikov succesfully represented HARIBO in the Supreme Court

Chamber for Commercial Disputes of the Supreme Court of the Republic of Belarus upheld judgment of the Court of first instance in a case concerning HARIBO Sweets LLC (Russian Federation).