Adtech
Born from the first advertising banner in the mid-90s, companies in the field of advertising technology (adtech) are an integral part of the global economy digital transformation. The distribution of both real goods, services and digital assets is currently associated with adtech.
In Belarus, adtech owes rapid growth to the Presidential Decree On Development of Digital Economy, which provided adtech companies with the opportunity to enter the Hi-Tech Park and to be benefited with tax incentives. And while before the Decree the industry in Belarus was represented mainly by the international companies’ development offices, local adtech players are also HTP residents now.
What we can help with:
- Compliance assistance;
- Interaction with advertisers, partner programs;
- Agreements on the data collection, systematization, exchange and management, including contracts with DMPs (Data Management Platforms), SSPs (Supply-side platforms), DSPs (Demand-Side Platforms);
- Agreements with bloggers/vloggers, influencers and media agencies;
- Personal data issues.
Projects
Affise
Assisting the international group of companied Affise, a provider of solutions for creating and managing partner programs and advertising purchases, in entering the Belarusian market. Advising on the R&D center establishment and applying for a status of HTP resident, legal structuring of R&D center contractual relations within a group.
Admitad
Advising the Belarusian R&D office of the international group Admitad that specializes in online advertising on applying a status of HTP resident, as well as contractual arrangements with webmasters and advertisers.
Big Data Technologies
Advising Big Data Technologies on IP rights formalization within the team with a preliminary LDD of IP, drafting internal regulations and agreements on the trade secrets protection, advising on the formalization of relations with advertisers and partners, including Opera.
Zorka.Moby
Assisting Zorka.Moby, a leading influencer and mobile marketing agency, in aplying for a status of HTP resident, advising on carrying out operations as an HTP resident company.
Oleg Rogovenko
Founder of Awem Games
Aleinikov&Partners proved as the team of high-skilled and experienced professionals who can quickly come up with a decision on any legal matters concerning the activity of HTP's resident and growth IT company. Their best quality is the systematic approach to the solution of the assigned tasks. They are trying not only to solve the current issue but anticipate the result of the situation. Exceptional specialists moving the company forward. It's a real pleasure to cooperate with them.
Andrey Yarantsev
Top Manager of Wargaming & Melsoft
We have been cooperating with Aleinikov&Partners law firm on various issues for several years. The representatives of this company are friendly, decent as well as always attentive to the issues in question. Especially I would like to emphasize their deep understanding of the specifics how start-ups work and the nuances of companies which entire into the cross-border market. In my opinion, Aleinikov&Partners is the absolute leader in the number of top-level transactions in the IT-field and the Game Industry in our country.
Natalya Litvinova
Marketing director of «Syabar Brewery»
Together with high quality of legal services we would like to mention efficiency, high involvement in the process and ability to foresee how things will turn out.
Aleinikov&Partners supported a renown Finnish manufacturer of paints and lacquers in entering the Belarusian market.
Aleinikov&Partners Law Firm finalized the M&A transaction on acquisition of Belarusian startup AIMATTER, which has built both a neural network-based AI platform and SDK to detect and process images quickly on mobile devices, by American giant Google.
Aleinikov&Partners Law Firm together with AstapowLawyers International Law Group advised Sports.ru on acquisition of 90live.org – Belarusian developer of mobile applications for football fans.